Reverend Billy, the creation of actor Bill Talen, began giving anti-consumerist sermons at the Disney store in Times Square, New York, in 1998. His attire consists of a white jacket, black shirt, and priest's collar; He sports a seductive smile like a television commercial, a weapon he uses to confront buyers with the terrible reality that Bambi is created in factories whose workers (children, on many occasions) are exploited.
Bill Talen is an actor, performance artist, and leader within the anti-globalization movement. His work combines the forces of social and political change with theater, to counter the power of our media culture. His artistic and political work is influenced by various concepts of "street theater." His irruptions or interventions in public spaces follow the tradition of Living The ater, José Bové and Lenny Bruce.
His actions/performances inside and outside Starbucks coffee shops and Disney stores often end with the arrest of the Reverend, who claims that all social change begins with acts of civil disobedience, and includes the anti-war, civil rights, and labor movements as his heroes. .
The documentary follows the Reverend over the course of a year in his interventions in "culturally dead" areas of Manhattan, such as Starbucks coffee shops, Disney stores and the construction works in what was Edgar Allan Poe's house, currently owned by from New York University (NYU).
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