MACHEADS THE MOVIE [DVD]

Macheads is a documentary about fanatical, unconditional devotion to a corporate brand. The film introduces us to several fascinating characters that make up the Macintosh community. Their stories take us on a journey through the history of the Mac from the Apple revolution to the present, where its popularity leads us to ask the key question: is faith in Apple as a community being lost or is it becoming just a mark? Macheads delves deep into the cultural phenomenon of Apple devotion, using events ranging from traditional Steve Jobs conferences to the launch of the first version of the iPhone in New York, and other historic moments in Apple's recent history, with those that seek to explore the loyalty of Apple fans and their obsessions. The film also combines visual evidence from archives of early Macworld exhibitions.